Examples from contract and sample projects for social media and website design
What?
Digital marketing and web design experience offered application of researched, user-centered, brand-aligned content for various types of businesses.
Why?
Maintaining alignment with brand identity while bringing to life their products and services to attract and engage customers.
Impact
Project Description
Experience
A variety of social media and website design projects has developed my understanding in creating brand-aligned, user-friendly content to help users access information and accomplish tasks.
Process
Using recognizable brand elements combined with playful compositions, to maintain the overall identity with a unique approach. Reflecting on existing content to see where products and services are not being highlighted clearly or are not easily accessible for more information.
Enhancing visibility
Elevating colors, helpful scrolls, and playful graphics in social media to increase engagement and understanding.
Business needs
I learned to create flexible and consistent design to more easily enable and guide user participation. For instance, Fox Selling website redesign required more ease of access and understanding of products and streamlined information.